Jungal Comist

In 1951 Oei Wie Gwan, an ethnic Chinese businessman bought a nearly
defunct cigarette company in Kudus, Central Java known as NV Murup.
Originally the brand was called Djarum Gramofon which means
'gramophone needle' he shortened it into Djarum which only means
needle. The company's first brand was 'Djarum' and it proved to be a
huge success. The company began creating a new brand known as 'Kotak
Adjaib'. The company was nearly extinct when in 1963 a huge fire
destroyed the company's factory which was followed by the death of Oei
Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi
and Bambang Hartono, took the opportunity to rebuild and modernize the
company.